portfolio .
from partnerships with some of the world's leading talent to community-led events and international influencer trips, my work spans every stage of the creator and brand experience. Explore a selection of campaigns, collaborations, and cultural moments delivered for some of the most recognised names in fashion, lifestyle, and sport.
asos brand relaunch
talent strategy, casting and end-to-end management for asos' 2026 brand relaunch. Talent included Katfromfinance, Jesse burgess, Ashton gohill and Edie liberty rose.
asos ft madeline argy
casting and managing global TikTok talent Madeline argy for asos' unreal finds campaign along with managing a portfolio of forty supporting social talent.
polo ralph lauren x thomas meacock
talent strategy development for polo ralph lauren across a period of 4 years. Model and TikTok star thomas meacock was cast to elevate PRL's gen-z social strategy.
adidas x asos collection
casting and talent management for Adidas x asos collection 02 + 03. This included management of 12 talent on an influencer trip to Manchester.
asos face + body
talent lead on asos face + body category, casting talent for multi-brand activations and brands such as Kylie cosmetics, Kiko milano, SDJ and The ordinary.
nike air max
talent strategy, casting and end-to-end talent management for nike EMEA and US to give the air max profile an elevated fashion feel. Talent included Olivia hirst, Ivy carvett, Elianna + Benny and Ellie Jayne.
the asos supper club
pitching, event management, guest list management and execution of asos' talent community event the asos supper club. Attendees included Dnieccio mitchell, Kait park, Tayo cds, Riz houari and Yung aly.
jesse burgess x asos man
casting and relationship management with TOPJAW's Jesse burgess for asos man. The partnership organically weaved asos man product into jesse's existing social strategy to create an authentic partnership.
asos brand trip - mykonos
casting, on the ground talent management and campaign management for asos' summer trip to mykonos. Attendees included Pam hughes, Dami hope, Lauren nicole and Iwana cristal.
rose gray x adidas originals
casting, live performance booking and talent management of Rose gray for adidas originals soundcheck influencer event.
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kiko milano
guest list management and talent procurement for kiko milano summer dinner. Attendees included Lola thompson, Samie elishi, Sophie piper and Aoife cullen.
topshop
talent strategy, casting and end-to-end campaign management for the topshop relaunch. Secured talent included Sonny hall, Anita chhiba, Tom moutchi and James messiah.
databutmakeitfashion.
management of a strategic partnership between asos and viral trend analyst, databutmakeitfashion.